Privacy policy

Melii is operated in Singapore by SRC Global Trading Pte. Ltd. (UEN 202618617R). This Privacy Policy explains how we collect, use, disclose, protect and otherwise process personal data when you visit or use the Singapore Melii online store, create or use a customer account, join our mailing list, place or receive an order, request customer support or otherwise communicate with us.

This policy applies to meliisg.com, its Shopify-hosted checkout and customer-account services, and communications relating to the Singapore Melii store. A separately operated country or market store may have a different seller and privacy policy.

1. Personal data we collect

Depending on how you interact with Melii, we may collect or process:

Identity and contact information, such as your name, email address, telephone number, billing address, delivery address and recipient details.
Account and authentication information, such as the email address associated with your account, login or verification records, saved addresses, preferences and account activity.
Shopping and transaction information, such as products viewed, searched for, saved, added to a cart or purchased, order number, items, size, colour, price, discounts, gift-card activity, order status, delivery and tracking history, cancellations, exchanges and related support records.
Payment-related information, such as payment method type, transaction status, fraud or risk signals and limited payment details supplied by Shopify or the payment provider. Full payment-card details are entered into Shopify or the payment provider's secure interface; Melii does not ask you to send full card details through email, chat, search or contact forms.
Marketing information, such as your email subscription status, consent or opt-out record, communication preferences and interaction with messages we send.
Communications and supporting information, such as enquiries, feedback, photographs, videos, parcel or product information and other material you provide for customer support, a size-exchange request or an order-related concern.
Device, usage and technical information, such as IP address, browser and device information, cookie or session identifiers, security logs, storefront interactions, search terms and cart activity generated when you use the store.
Security, compliance and dispute records, such as information reasonably needed to prevent fraud or abuse, protect accounts and systems, investigate an incident, maintain records, enforce our terms or comply with law.

Please do not send passwords, one-time verification codes, full payment-card details or unrelated sensitive personal information through free-text fields or ordinary email.

2. How we collect personal data

We may collect personal data:

directly from you, including through checkout, customer accounts, forms, email, messaging services or customer-support communications;
automatically when you use the store, including through Shopify, cookies and similar technologies;
from service providers involved in your transaction, such as Shopify, payment providers, couriers and fulfilment providers; and
from another person acting with authority for you, an external platform you choose to use, or another lawful source.

3. How we use personal data

We may use personal data where reasonably necessary to:

operate, maintain and secure the store, checkout and customer-account services;
identify or authenticate customers and protect account access;
receive, review, accept, process, fulfil, deliver, track, support, change or cancel orders;
process and verify payments, prevent fraud and reconcile transactions;
respond to enquiries and administer approved size exchanges, gift cards, promotions and order-related concerns;
send transactional or service communications about an account, order, payment, delivery, request or material change affecting you;
send marketing that you requested or otherwise permitted, maintain consent and suppression records, and honour unsubscribe or withdrawal requests;
understand store performance, diagnose problems and improve products, services, content and customer experience using information permitted for those purposes;
protect customers, Melii, Shopify, service providers and the public from security threats, misuse, unlawful activity and disputes;
comply with legal, regulatory, accounting, tax, audit, insurance and record-keeping requirements; and
establish, exercise or defend legal rights, enforce applicable terms or support a genuine restructuring, financing, sale or transfer of all or part of the business.

Where required, we will notify you of the relevant purpose and obtain consent or rely on another basis permitted by applicable law. We do not intend to use personal data for an unrelated purpose without the notice, consent or other authority required by law.

4. Marketing and your choices

Joining a Melii mailing list or selecting a marketing option allows us to send the communications described at the point of sign-up. You may unsubscribe through the link in a marketing email or contact us at hellosg@meliisg.com.

Withdrawing marketing consent does not stop necessary non-promotional messages about an account, order, payment, delivery, customer-support request, security matter or legal notice. Where you withdraw consent for another form of processing, we will explain any reasonably foreseeable consequence and will cease the affected processing as required, subject to any continuing legal or business purpose permitted by law.

5. How we disclose personal data

We may disclose personal data only as reasonably necessary for the purposes described above, including to:

Shopify, which provides the ecommerce platform, storefront, checkout, customer-account and related commerce services;
payment providers displayed or used at checkout to authorise, process, verify, settle or reverse transactions;
couriers, fulfilment and delivery providers selected for an order;
Zoho Mail and other approved communications providers used for business email, customer service and message delivery;
technology, hosting, security, analytics or support providers that are actually enabled and needed to operate, protect or improve the store;
professional advisers, auditors, insurers, banks and service providers where reasonably necessary for legitimate business, compliance, claim or transaction purposes;
government agencies, regulators, courts, law-enforcement bodies or other parties where disclosure is required or permitted by law, legal process, safety needs or the protection of rights; and
a genuine prospective or completed business transferee, subject to appropriate confidentiality and legal safeguards.

Service providers are expected to handle personal data only for authorised purposes and with appropriate protection according to their role, contracts and applicable law. An app, pixel or integration is not treated as active merely because Shopify or the theme can support it.

6. Shopify and third-party services

The store is hosted by Shopify. Information submitted to the store may be transmitted to and processed by Shopify and its service providers, including outside Singapore, so Shopify can provide and improve its services.

Shopify Network Intelligence is enabled for the Singapore Melii store. Shopify securely uses customer data together with information from interactions with this store, other Shopify merchants and Shopify to generate insights and provide enhanced services that help protect, grow and improve the store and customer experience. These enhanced services may include improved products and personalisation, store performance and advertising support. To provide them, information may be shared with Shopify and relevant service providers, including parties that may be located outside Singapore. Shopify is responsible for certain processing it performs for these enhanced services.

You can review Shopify’s Consumer Privacy Policy and use the Shopify Privacy Portal where applicable.

When you choose to contact us through WhatsApp, visit a social-media page, use a payment method, follow a courier link or interact with another external service, that provider’s own terms and privacy notice may also apply to its independent processing.

7. Cookies and similar technologies

Shopify and the store use cookies and similar technologies that are necessary for functions such as page delivery, cart operation, checkout, customer accounts, preferences, security, fraud prevention and performance.

Optional analytics, advertising or personalisation technologies will be used only when actually enabled and with the notice and choices required for the relevant purpose and market. Where a cookie banner or preference control is displayed, you may use it to manage available choices. Blocking necessary cookies through your browser can affect store functions.

8. Overseas processing and transfers

Shopify and other approved service providers may store or process personal data outside Singapore. Where the Personal Data Protection Act 2012 requires it, Melii will take reasonable steps to ensure that transferred personal data receives a standard of protection comparable to that under Singapore law, for example through contractual, organisational or other appropriate safeguards.

9. Retention

We retain personal data only for as long as it is reasonably needed for the purpose for which it was collected or for another permitted business or legal purpose. Relevant considerations include the duration of an account or customer relationship, order fulfilment and support, accounting and tax requirements, fraud and security needs, consent and unsubscribe records, disputes, claims and legal obligations.

When personal data is no longer required, we will take reasonable steps to delete, anonymise or otherwise cease retaining it, subject to technical limitations and lawful retention needs.

10. Protection

We use reasonable administrative, technical and organisational safeguards appropriate to the nature of the data and our operations. These may include controlled access, authentication, staff and partner instructions, secure platform and provider settings, software and device protection, vendor review, records management and incident response.

No internet transmission or storage system can be guaranteed to be completely secure. Please protect access to your email and devices and contact us promptly if you suspect unauthorised access to a Melii account or communication.

11. Access, correction, withdrawal and complaints

Subject to applicable law and exceptions, you may ask to:

access personal data about you that is in our possession or control and obtain information about how it has been used or disclosed;
correct an error or omission in that personal data;
withdraw consent for specified collection, use or disclosure with reasonable notice; or
raise a question or complaint about our handling of personal data.

Email hellosg@meliisg.com and address your message to the Data Protection Officer. Please describe the request clearly. We may ask for information reasonably necessary to verify your identity and authority before acting, and we will respond in accordance with applicable law. We will never ask you to provide a password, one-time verification code or full payment-card details for this purpose.

12. Children

The Singapore Melii store is not intended for a person under 18 to place an order independently. A parent or legal guardian should place the order and communicate with us where appropriate. If you believe that a child has provided personal data without appropriate involvement or authority, please contact our Data Protection Officer.

13. External links

The store may contain links to third-party websites, social networks, payment services, couriers or other platforms. Melii does not control their independent privacy practices. Please review the relevant provider's privacy notice before supplying personal data to it.

14. Changes to this policy

We may update this Privacy Policy to reflect changes in law, technology, providers, features or business practices. The current version will be published on the store. Where required, we will provide additional notice of a material change.